Location: Cuernavaca Morelos, Mexico
Team: Emelio Barjau, Hans Aldrete, Jorge Alcantar, Christian Morales, JoseLuis Anguiano
The concept of Kolor shop is inspired by the work of French artist Georges Rousse. Knowing that the store would sell watches of different brands and would not have a concept or image per se, customers wanted the focal point to call out much more attention. With this intention and the name of the store, the concept was born. We capture some color stripes on the façade that when viewed from the front look like they are overlapping. In the inside of the store, you realize that the color stripes are painted throughout the interior and is just a trick of perspective that makes them look superimposed from the outside.