Location: Mexico City, Mexico
Year: October 2012
Expo CIHAC is the biggest annual architecture and construction exhibition in Latin America. Like many other exhibitions, it creates large-scale contamination due to the excess waste it generates. Almost all the pavilions of the different brands and products related to the architecture and construction industry, end up in the trash. Deeply concerned by this, we approached the exhibition principals with the proposal of creating a low cost - zero waste sustainable pavilion that could set an example for future exhibitions.
Inspired by the upcycling movement, that focuses on converting waste materials or useless products into new materials or products of better quality or for better environmental value, we conceived a pavilion made up exclusively of soda crates piled on top of each other. We presented the project to a major soda company, in this case Coca Cola, to get them to sponsor us and lend us the soda crates. Since they found the project very interesting and in tune with their sustainability company programs, they even offered to sponsor the transportation of the crates.